Xibit Blog

Follow our latest blog posts, and webinars on Mixed Reality experiences.

What is Mixed Reality?

Image credit: Microsoft

Despite its growing popularity, Mixed Reality is still widely subject to confusion. What is the difference between AR, VR, MR? What is the commercial, and academic definition of Mixed Reality…

The rise of The Experience Economy

Credit: Light of Life, Yayoi Kusama: Infinity Mirrors, National Museum (Singapore)

The times of just selling products and services are gone, customers want experiences. What is the experience economy? Why is it so important today?  What are some of the leading examples…

The rise of Experiential Marketing

Credit: https://virtulabs.com/portfolio/nike/

Why is experiential marketing so important in the new economic paradigm? What do we mean exactly by experiential marketing, and how can brands benefit from it?

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